But we also know:
Quick success can be deceptive.
Brilliant individual actions don’t necessarily lead to sustainable success.
That’s why we like to get to the true root of things. Together, we will develop a guiding North Star as a beacon for your company. For clear direction.
You’ll reach your goal with:
- Our flexible, iterative dialogue: SPARK-I
- A compact workshop: SPARK-X
Whichever path you choose: In the end, there is always a clear idea of how to succeed, along with a plan for successful implementation. Plus valuable know-how. From practitioners for practitioners.
In short: More success.
Experience Impact
How it worked out for:
Haas group - a sweet temptation
Market leader in equipment for biscuits, cakes, and waffles on the path to unique positioning
Revenue: approx. 380 million euros
Headquarters: Vienna
Subsidiaries : 10 worldwide
Technicians excite technicians, especially with innovative features. But is that enough to convince the buying center, and who are the actual decisionmakers?
With a comprehensive market study, the strategy was adjusted. Long story short: the decision cascade starts with the customer product and leads to the innovative processes required to produce it efficiently.
Not very surprising, and not entirely new to the market.
But a key difference: The positioning has been uncompromisingly embedded in the company culture. It is the foundation of all decisions.
