Strategy Development
Strategy means preparing for success through smart thinking and planning before taking action. Victory takes shape in the mind before it is executed in reality. We believe:
STRATEGY IS: WINNING IN THE MIND.
We support our clients in strategic thinking and planning in two ways:
SPARK-I: Our proven strategy development model. A tailored environmental analysis serves as a solid decision-making foundation. It covers markets & customers, competitors & alternatives, products & services, technology & trends, as well as partners & ecosystems. Together, we develop a clear strategy from these facts that defines where, how, and why you will succeed.
SPARK-X: Our compact workshop format with no loose ends. In the SPARK EXPERIENCE, we guide a representative selection of your company – from management to the shop floor – in solving a central issue or core problem. For example: “How can we as a company best leverage artificial intelligence?” Effort: 1-2 days. Result: Connected knowledge and buy-in from all relevant stakeholders. Prioritized and evaluated use cases, ready for implementation. Quick and sustainable.
Product Management
Established processes without blinders. Always based on solid market information.
From classic release management to the innovation process.
From developing your own organization to developing new products.
Successfully managing the portfolio:
- Ideation: Moderation of idea workshops, deriving action fields based on the strategy
- Pre studies: Creating initial market studies, first feasibility checks, defining project requirements
- Feasibility/Specification Sheet: Developing business canvas, detailed market and environmental studies
- Development: Supporting technical development, formal product design, moderating idea workshops
- Testing: Supporting in-house testing, customer test supervision
- Market introduction/Product elimination: Communication strategy, launch campaign, sales materials, trade show presentation
Product Design
Establishing identity in equipment, machinery, and hardware as well as in software and services.
Product design as an investment in your brand, with an impact on safety and user-friendliness.
Sustainable impact:
- Design positioning and differentiation
- Shaping product functions and features
- Development of design language and branding elements
- Usability & UX
- Training for development, engineering, and procurement teams
Branding
Easy perception and instant recognizability.
Always one step ahead of the competition. Stylistic elements with function that are easy to implement. Reduction without slipping into abstraction.
A tone that convinces and entices.
On the way to your own DNA:
- Brand positioning
- Touchpoint analysis
- Development "look and feel" for touchpoints
- Creation of emotional stories for stronger customer engagement
Communication
Showcase products in an exciting way.
Develop argumentation chains that inspire. Use media to convincingly explain functions.
Make added value tangible throughout the entire sales chain.
Create impact:
- Feature-Advantage-Benefit product communication
- Production of videos and animations for product explanations
- Concept and organization of trade show appearances and training for booth staff
- Corporate communication
- Development of web, social media, and PR along the customer journey
- Tenders and research of network partners
Sales Channels
Tailored onboarding- and smart communication-processes motivating external sales partners.
From the role of market overseer to becoming a valuable first point of contact in customer support.
Relief for the internal sales team and well-informed advisors for customers.
- The sales partner as an equal
- Conceptualizing the sales partner structure
- Designing and developing training materials for sales partners
- Planning and organizing agent conventions
- Designing partner profiles and incentive programs
- Conceptualizing and managing information platforms for sales partners
Marketing Management
Your full focus on sales work. Flexible resources when large marketing projects or trade shows are approaching. Marketing functions remotely or directly on-site by industry specialists.
Gaining efficiency and effectiveness:
- Planning of marketing activities
- Project management/conception of trade shows and marketing projects
- Budgeting of marketing activities
- Training of supporting sales functions
